BrainDo Blog

Topic: CRO

Optimizing the Quantity Box

If our site testing work has taught us anything, it’s that little improvements on a website can make a big difference. Colors, headlines and images are obvious, but it’s often the small elements of a page that can provide measurable value. The ecommerce quantity box is just one of these elements that is often taken… Read more »

Ugly Xmas Sweater A/B Test

We took two equally tacky, ugly Christmas sweaters and wore them to various events this holiday season. Both sweaters were worn by randomly sampled individuals with similar levels of popularity to prevent the “cool guy” effect invalidating our data. We tested these sweaters over numerous events and monitored interactions over one 24-hour period at work…. Read more »