Whether you’re fresh out of college or a career change, one thing that can often puzzle newbies to the marketing life are those 2-4 letter acronyms that are thrown around during internal and client meetings. Fear not; we’ve compiled a list of commonly used acronyms that are used in their respective fields.
From development to paid media to more general terms, here are some marketing acronyms to check out!
A Bounce Rate is commonly known as when a user visits a website and leaves without clicking anything or making a purchase.
A CMS is another name for where a user can upload, edit, and manage content on a webpage. WordPress is an example of a CMS.
Known in the paid media world, CPC is how much a company spends when a website visitor clicks on their ad online.
The percentage of successful desired actions during a paid media campaign. Checking out and purchasing an item can be seen as a CR.
CRM is used in the analytics realm to keep track of customers history. For instance, those who have purchased a recent product or filled out a contact form.
CSS is code used to dress up a website. CSS includes the colors, overall layout, and presentation of a page.
A CTA is the section of a marketing item where it encourages a visitor to make an action. For example, a CTA can be used to encourage the visitor to download their subscription service for a limited-time discounted rate.
The CTR is the percentage of clicks divided by impressions on a website’s CTA.
Typically used in conversation via email, marketers will use EOD when discussing projects and timelines.
Same as the above, EOW is just a quick and easy way to discuss when an item is due.
GA is Google’s platform that helps the marketing team indicate actions (ex: traffic sources, sales) a user makes on a specific web page.
HTML is code used to create the structure and content layout on a website.
KPI’s are analyzed to help see what is driving performance on your website.
An LP is an introductory page that a user lands on when visiting a website through a promotional campaign.
MoM is used in reports to compare the overall performance and change of a company’s marketing goal.
PPC is marketing tactic used online in which companies pay publishers to display their ad. Each time a user clicks the ad, a cost is accumulated.
PTO is just a short way of saying that a person will be on vacation for a given time.
A SWOT analysis identifies key areas of a business’s marketing opportunities. SWOTs are typically used in business pitches, and yearly evaluations of a current plan.
Commonly found under lengthy emails, TL; DR sums up the whole email in a few words.
UI is the design of a digital experience focusing on the looks and how easily users can interact with and navigate the product.
UX is the overall layout and presentation of a website that is designed to help make a user’s experience pleasant and help get to where they ultimately need to go on a page.
YoY is used in reports to compare the overall performance of a marketing company’s yearly performance.
We hope some of these acronyms will come in handy the next time you need to decrypt an email with 2-4 letters.