Get to Know Some Commonly Used Marketing Acronyms!

Get to Know Some Commonly Used Marketing Acronyms!


Whether you’re fresh out of college or a career change, one thing that can often puzzle newbies to the marketing life are those 2-4 letter acronyms that are thrown around during internal and client meetings. Fear not; we’ve compiled a list of commonly used acronyms that are used in their respective fields.

From development to paid media to more general terms, here are some marketing acronyms to check out!


BR: Bounce Rate

A Bounce Rate is commonly known as when a user visits a website and leaves without clicking anything or making a purchase.


CMS: Content Management System

A CMS is another name for where a user can upload, edit, and manage content on a webpage. WordPress is an example of a CMS.


CPC: Cost-per-Click

Known in the paid media world, CPC is how much a company spends when a website visitor clicks on their ad online.


CR (or CVR): Conversion Rate

The percentage of successful desired actions during a paid media campaign. Checking out and purchasing an item can be seen as a CR.


CRM: Customer Relationship Management

CRM is used in the analytics realm to keep track of customers history. For instance, those who have purchased a recent product or filled out a contact form.


CSS: Cascading Style Sheet

CSS is code used to dress up a website. CSS includes the colors, overall layout, and presentation of a page.


CTA: Call-to-Action

A CTA is the section of a marketing item where it encourages a visitor to make an action. For example, a CTA can be used to encourage the visitor to download their subscription service for a limited-time discounted rate.


CTR: Clickthrough Rate

The CTR is the percentage of clicks divided by impressions on a website’s CTA.


EOD: End of Day

Typically used in conversation via email, marketers will use EOD when discussing projects and timelines.


EOW: End of Week

Same as the above, EOW is just a quick and easy way to discuss when an item is due.


GA: Google Analytics

GA is Google’s platform that helps the marketing team indicate actions (ex: traffic sources, sales) a user makes on a specific web page.


HTML: Hyper-Text Markup Language

HTML is code used to create the structure and content layout on a website.


KPI: Key Performance Indicator

KPI’s are analyzed to help see what is driving performance on your website.


LP: (landing page)

An LP is an introductory page that a user lands on when visiting a website through a promotional campaign.


MoM: Month-over-Month

MoM is used in reports to compare the overall performance and change of a company’s marketing goal.


PPC: Pay-per-Click

PPC is marketing tactic used online in which companies pay publishers to display their ad. Each time a user clicks the ad, a cost is accumulated.


PTO: Paid Time Off

PTO is just a short way of saying that a person will be on vacation for a given time.


SWOT: Strengths, Weaknesses, Opportunities, Threats

A SWOT analysis identifies key areas of a business’s marketing opportunities. SWOTs are typically used in business pitches, and yearly evaluations of a current plan.


TL; DR (too long; didn’t read):

Commonly found under lengthy emails, TL; DR sums up the whole email in a few words.


UI: User Interface

UI is the design of a digital experience focusing on the looks and how easily users can interact with and navigate the product.


UX: User Experience

UX is the overall layout and presentation of a website that is designed to help make a user’s experience pleasant and help get to where they ultimately need to go on a page.


YoY: Year-over-Year

YoY is used in reports to compare the overall performance of a marketing company’s yearly performance.


We hope some of these acronyms will come in handy the next time you need to decrypt an email with 2-4 letters.