Philadelphia \ Web Analytics Wednesday

Automation is Overdue

Programmatic media buying for performance improvements

Wednesday, June 19, 2019

Yards Brewing Company, 5th and Spring Garden (Philadelphia)

Join Web Analytics Wednesday at Yards on June 19th

The digital media industry is growing increasingly complex and there is now an even greater need for automation. While Demand Side Platforms have offered improved buying efficiencies for media strategists, they’re only part of the solution to realizing the benefits of automation. As more marketers look to take more control of their programmatic media buying, how are they discovering performance improvements not only across all their media, but also to their business’s bottom line? Join Centro for an evening of discussion that will explore the evolving media buying landscape and offer recommendations to marketers on key criteria to consider for digital media platforms, and why a DSP may not be enough.

Wednesday, June 19, 2019

5:00 – 6:00 Happy Hour Reception
6:00 – 7:00 Presentation & Discussion
7:00 – 8:00 Closing Reception
Ryan Manchee

VP, Media Innovations & Technology, Centro

Ryan Manchee leads the Media Innovations + Technology team at Centro and oversees the Centro Institute. In his role, he focuses on exploring emerging technologies, identifying multi-screen marketing trends, and providing strategic guidance on how to invest in new digital platforms and technologies.

Ryan is a globally recognized marketing technologist and innovative media strategist, with over 17 years of digital advertising experience. Ryan has been at the forefront of ad tech throughout his career, and has held leadership roles on a variety of teams within the space, including, operations, product, marketing, and sales. Ryan joined Centro in 2014. He currently lives in Dallas with his wife and two kids.

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