Better Seo Through Site
Migration: Merging Five Sites
Into One

Services

  • Content Marketing
  • Content Strategy
  • Keyword Research
  • Link Strategy
  • SEO
  • Web Development

Increased Leads

1%

Increased Traffic

1%
screnshot of product development campaign screenshot of Bressler Group's technical innovation page screenshot of Bressler Group's Interaction Design page screenshot of Bressler Group's Medical Product Design page screenshot of Bressler Group's Product Branding page

Organic SEO Presence at Risk

Bresslergroup, an insight-driven product design and development firm, needed to preserve the SEO value of www.bresslergroup.com and troubleshoot the issues of having five separate branded websites. They wanted to create a better user experience and update their look without sacrificing their organic presence.

The trouble with having multiple brand domains is it effectively splits the link value that could be consolidated under one domain. Together, every link ever received can work towards the same SEO goal.

Scott Hinners, Content Strategist

How Strategic Site Migration Increased SEO Value

Accompanying an inhouse site redesign, we created a complete site migration strategy. This included keyword research and mapping, content recommendations, navigation recommendations and a 301 redirect roadmap.

SEO Audit

We identified multiple Bresslergroup brand websites that were hindering SEO performance. Merging these sites would allow one website to focus all of the incoming link value.

Migration Plan

We designed a more comprehensive redirect strategy for five sites (and a blog subdomain) to funnel the existing link value appropriately.

Working Alongside Design & Development

There was a parallel need for a site redesign, which aimed to cut content in favor of a more streamlined user experience. We consulted on every step of the redesign from URL structure, keyword mapping, blog tagging structure. Our goal was to preserve the high rankings the site already had for key industry terms like “product design firm”.

Increased Organic Traffic and Leads for the Win

After successfully migrating all five domains into a single, newly redesigned website, www.bresslergroup.com experienced 42% more organic traffic and a 35% increase in leads. We successfully preserved SEO value through a large change over and saw improvements to rankings and traffic.

Monthly Visitor Growth of

+1

Increased Organic Traffic YoY by

+1 %

SEO Rankings Increased a Net +6 Positions

Product Design Firm

42

Medical Product Design

41

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