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Paid Media Specialist

BrainDo is a team of master builders, creators, and problem-solvers who help clients grow efficient, successful businesses. We unite diverse skills and perspectives to transform how data, systems, and ingenuity enable each client to advance what’s possible in a changing world.

As perceptive partners, our staff find inspiration in the unknown and enjoy getting their hands dirty solving our clients’ myriad of challenges. Across industries and business goals, we fuse technical depth and analytical prowess with the creative savvy to move clients forward. This drive helps each organization use technology, management, and insight to turn ideas into action.

Job Info

  • Paid Media Specialist
  • Position Level: Contract
  • Employment Type: Part-Time/Project-based

Job Description

Are you a master of conversions? Love lowering CPAs? We are seeking a knowledgeable and talented Contract Paid Media Specialist to join our team on a part-time/project-based basis. This contract role requires a self-directed individual with expertise in paid media, who can assist in marketing strategy, media planning, and campaign management.

As a Paid Media Specialist, you will work closely with our team, demonstrating a self-directed approach and a genuine passion for paid media campaigns across various industries. The ideal candidate should possess 1-3 years of experience in Paid Search, Paid Social, Display, Video, and other paid advertising channels.

Responsibilities

  • Collaborate with a dynamic group of experts to develop effective solutions for clients
  • Assist in the development of actionable Paid Media strategies that address client business challenges across various digital channels
  • Oversee daily optimization, budget management, and monthly reporting for client PPC and Paid Media accounts
  • Stay up-to-date with industry trends and actively promote a culture of testing, both internally and externally

Required Skills

  • Proficient in Google Ads and Microsoft Ads, including campaign optimization, bid management, and ad copy testing
  • Experience in social media advertising, including platforms like Facebook, LinkedIn, TikTok, and Twitter
  • Comfortable working directly with clients, including in-person presentations and performance check-ins
  • Skilled in campaign optimization, delivering positive ROI, and achieving business objectives
  • Capable of creating campaigns that align with and exceed client business objectives, including keyword research and ad content development
  • Well-versed in Google Analytics, with the ability to extract key performance insights and translate them into actionable strategies
  • Bachelor’s degree or equivalent education and experience

Bonus Points

  • Experience with CRO, including A/B and Multivariate testing.
    Strong knowledge of Excel and Google Sheets, including Pivot Table functionality, filters, VLOOKUP, and general formula writing
  • Working knowledge of Supermetrics
  • Prior agency experience is preferred

About BrainDo:

We are a Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. As a Contract Paid Media Specialist, you will have the opportunity to contribute to our diverse and inclusive work environment, where your unique ideas, backgrounds, and experiences are valued.

If you believe you’re the right fit for this position, we would love to hear from you! careers@brain.do.