Paid Media Director

Job Details
  • Seniority Level: Director
  • Employment Type: Full-time
  • Industry: Marketing & Advertising
  • Job Functions: Avertising, Marketing, Analyst

BrainDo seeks a master of conversions: a knowledgeable and experienced Paid Search Strategist to join our team. This senior-level role requires someone well-versed in all things paid media to take the lead in marketing strategy, media planning and campaign management.

Ideal candidates MUST have at least 5-6 Years SEM, Programmatic Display and Video experience in multiple verticals and are looking for a self-directed opportunity to work across various industries. Agency experience is ideal and experience with enterprise-level clients are preferred. Applications with less than 5-6 experience will not be reviewed.

Responsibilities

  • Develop actionable Paid Media strategies that focus on solving client’s business challenges across a mix of digital channels.Operate as an account manager across client PPC and Paid Media accounts, overseeing daily optimization, budget management and monthly reports.
  • Collaborate with a group of dynamic collection of experts to accomplish lofty, but effective solutions for clients.
  • Stay on top of industry trends and play a role in encouraging a culture of testing, both internal and external.

Required Skills

  • Know the ins and outs of Google Ads (Search, Shopping, Display and Video) and Microsoft Ads including campaign optimization, bid management, and ad copy testing.
  • Have relevant experience with programmatic Display and Video including planning, launching and optimizing campaigns. (Ex: GCM, Criteo, Sizmek, Centro, Innovid)
  • Experienced in social media advertising including Facebook, LinkedIn and Twitter.
  • Comfortable working one on one with clients, including in-person presentations and weekly performance check-ins.
  • Skilled in campaign optimization and showing positive ROI to achieve business objectives.
  • Skilled with keyword research and connecting it to client business objectives.
  • Well-versed in Google Analytics, able to pull out key insights and put them into action.

Nice-to-haves

  • Amazon and Verizon Media experience
  • Experience with CRO including A/B and Multivariate testing
  • Excel wizardry
  • HTML5 and or JavaScript knowledge

About BrainDo

BrainDo is a collection of hard working go-getters and experts that come together to create great things for our clients. Our experience lets us cut through the fads and develop the strategy and tactics that truly work to build brand experience and bring measurable results.

If this sounds like your cup of tea, we’d love to hear from you! Send your resume to jobs@brain.do.