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Paid Media Director

Job Info

  • Position Level: Senior
  • Employment Type: Full-Time

BrainDo is looking for a knowledgeable and experienced digital paid media strategist to join our growing team. This senior-level role requires someone well-versed in Paid Search to take the lead in marketing strategy, media planning, campaign optimization and team management.

Ideal candidates must have at least 5-6 years Paid Search, Paid Social, Display and Video experience in multiple client verticals, and a strong knowledge of Programmatic media. Previous agency experience and a background working with enterprise-level clients is preferred.

Job Responsibilities

  • Serve as a mentor for paid team members to encourage professional growth and foster collaboration.
  • Develop and execute data driven PPC strategies including but not limited to account set-up, campaign optimization, daily management, budget pacing, and performance reporting.
  • Operate as the main point of contact for paid media strategy, collaborating with clients to forecast, plan, and deliver on goals.
  • Work closely with an awesome group of subject matter experts across disciplines (SEO, Creative, Analytics, Web Development, and Project Management) to accomplish lofty, but effective solutions for clients.
  • Stay on top of industry trends, encouraging a test and learn environment, both internally and with clients.
  • Identify growth opportunities, aligning with project managers and SMEs to offer additional services as opportunities arise.

Required Skills

  • Know the ins and outs of Google Ads (Search, Shopping, Display and Video) and Microsoft Ads including campaign optimization, bid management, and ad copy testing.
  • Experienced in social media advertising including Facebook, LinkedIn and Twitter.
  • Have relevant experience with programmatic Display and Video including planning, launching, and optimizing campaigns. (Ex: GCM, Criteo, Sizmek, Centro, Innovid).
  • Comfortable working one on one with clients, including presentations and regular performance check-ins.
  • Skilled in campaign optimization and showing positive ROI to achieve client objectives.
  • Well-versed in Google Analytics, able to pull out key insights and put them into action.

Complementary Skills

  • Familiarity with data visualization tools such as Google Data Studio and Tableau.
  • Excel/Google Sheets wizardry.
  • Amazon and Verizon Media experience.
  • Experience with CRO including A/B and Multivariate testing.
  • HTML5 and or JavaScript knowledge.

About BrainDo

BrainDo is a team of Philadelphia-based digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. A dynamic team that unites a diverse skillset, we enjoy getting our hands dirty to help our clients overcome their online marketing challenges. BrainDo cares deeply about the work we do, our clients and our staff – and it shows.

BrainDo is an equal opportunity employer committed to fostering a culture of equality, inclusion, and fairness each foundational to our core values. We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds, and experiences to the workplace.

If this sounds like you’re the right person for the position, we’d love to hear from you! Send your resume to jobs@brain.do.