From June 17 to June 18, four BrainDo team members attended DigiMarCon Philadelphia 2024. This two-day event provided over 20 hours of educational sessions and networking opportunities.
Let’s delve into our experiences and the valuable lessons we took away from DigiMarCon.
What is DigiMarCon?
DigiMarCon is a premier conference that promises a first-class experience with riveting presentations. These sessions are designed to educate, challenge, and impress attendees within 20 minutes.
Speakers & Topics
Here’s an overview of some impactful sessions we attended:
- Ryan Brock, Chief Solutions Officer at DemandJump:
- The Authority Market: How Marketing Leaders Become CEOs: Ryan discussed the path from marketing leadership to executive roles, emphasizing the strategic insights required to bridge the gap.
- Pillar-Based Marketing Master Class: This session provided a deep dive into the pillar-based marketing approach, illustrating how to structure content for maximum SEO impact.
- 497 Page 1 Rankings in 7 Weeks: A case study-driven session showcasing how strategic marketing can achieve rapid SEO success.
- Randy Rayess, President of Outgrow:
- Growth Marketing in 2024: Randy explored future trends and innovative strategies in growth marketing, focusing on personalization and AI-driven tactics.
- Sarah DeGeorge, Digital Marketing Specialist:
- Don’t Fear the Analytics: Making a Content Marketing Strategy That Works for You: Sarah demystified analytics, showing how data can guide effective content strategies.
- Curtiss Gulash, Paid Media Director at Be Found Online:
- The Intersection Between AI & Paid Media Management: Curtiss explained how AI is revolutionizing paid media, from ad creation to budget management.
- SEO + Paid Search: This session highlighted the synergy between SEO and paid search, offering strategies to leverage both for comprehensive digital marketing.
- Steve Krull, Co-Founder/CEO at Be Found Online:
- No Cookies, No Problem!: Steve addressed the future of digital marketing in a cookie-less world, presenting alternatives for tracking and targeting.
- Dara Cothran, Executive Vice President, Global Strategy & Insights at KWT Global:
- Executives as Influencers – How Leaders Can Earn Influence to Impact Business Performance: Dara discussed how executives can leverage their influence to drive business outcomes.
- Chirag Nijjer, Brand Marketing Speaker at Chirag Speaks:
- The Brand Clarity Framework: Intentional & Impactful Story-Based Marketing: Chirag shared a framework for creating clear and compelling brand stories.
- Martin Weinberg, Founder of MarketGenesis:
- Digital Marketing Trends: Expert Insights on How to Gain a Competitive Edge: Martin provided insights into the latest digital marketing trends and how to stay ahead of the curve.
- Ginger Shimp, Global Content Lead for Industries at SAP:
- Content Atomization with LLMs: Ginger explained how to use large language models to break down and repurpose content for various platforms.
- Dennis Yu, CEO of BlitzMetrics:
- Mastering SEO for Google in the AI Era: Dennis offered advanced strategies for optimizing SEO in an AI-driven landscape.
A Great Network
In addition to the presentations, the conference was a fantastic networking opportunity. Mixer events allowed us to connect with other attendees and speakers. Conversations with Curtiss Gulash from Be Found Online were particularly enlightening. We discussed new paid media strategies, emerging features, and the pros and cons of recent updates.
The presentations were both entertaining and illuminating for marketers at all levels. Some of our favorite speakers included Curtiss Gulash, Randy Rayess, and Ginger Shimp.
“Ginger Shimp was a fantastic speaker,” shared Brandon Jones, our Paid Media Strategist. “She highlighted many uses of AI for creating content. I walked away with new ideas for integrating AI into my workflow.”
AI at the Forefront
No surprise, artificial intelligence (AI) was a hot topic throughout the conference. Several sessions explored how AI can facilitate various digital marketing tasks, including content creation, SEO keyword research, and strategic planning.
If you’re curious about how we leverage AI at BrainDo, check out our latest Marketing Roundtable blog!
Was It Worth It?
Overall, DigiMarCon was an excellent opportunity to network with savvy marketers and gauge the current professional landscape.
Would we attend another DigiMarCon? Absolutely. The chance to connect with other marketing professionals was invaluable.
Thank you, DigiMarCon, for hosting such an enriching conference!
