While Google has already helped users discover content in search results from Android apps over the past 2 years, they recently announced that they’ll be bringing App Indexing to iOS too.
Google announced on May 27th that “…indexed links from an initial group of apps we’ve been working with will begin appearing on iOS in search results both in the Google App and Chrome for signed-in users globally in the coming weeks.”
This feature allows app content to surface in Google search results through deep linking, enabling Google to detect more specific, relevant content held within an app. It also gives app developersthe ability to provide users with the option of visiting a mobile app for content instead of just the mobile site. The update will continue to blur the line between app and mobile web content. For the user, this update means a more unified experience and a higher likelihood of downloading a brand’s app.
An example of what Google may serve iOS users with proper App Indexing for iOS.
How to get your iOS app indexed
Google is only launching this functionality to a small group of app partners, but provides the industry with proper tagging information for when it gets universally applied. Here are the steps Google recommends for companies to get a head start on App Indexing for iOS when it gets rolled out universally:
- Add deep linking support to your iOS app.
- Make sure it’s possible to return to Search results with one click.
- Provide deep link annotationson your site.
- Let Google know you’re interested in deep linking. Keep in mind that expressing interest does not automatically guarantee getting app deep links in iOS search results.
Additional App Indexing Questions?
At BrainDo, we’re experts in understanding what’s under the “digital” hood, whether it’s analytics, SEO or App Indexing. If you have an app that you’d like help with or are just in the planning phases and are unsure of requirements – we’d be happy to help you. Reach out at firstname.lastname@example.org.