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Google Launches Google Analytics Suite 360

Tim Reardon | Social Strategy

On Tuesday, March 15, Google announced the launch of Google Analytics Suite 360, a six-product suite for enterprise-level clients making headline news across the analytics and marketing landscape.

Google describes Google Analytics Suite 360 as “…a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers.”

image of google analytics 360

What's Inside?

Google Analytics Suite 360 is a fresh rebranding of the products available to current GA Premium clients, Google Analytics 360 (formerly Google Analytics Premium) and Google Tag Manager 360 (formerly Google Tag Manager). In addition, Google is launching four new products to the public that expands on their core offerings:

  • Google Audience Center 360 – Deeper audience and channel insights to enhance marketing campaigns.
  • Google Optimize 360 – Efficient A/B and multivariate site testing and personalization.
  • Google Data Studio 360 –Advanced dashboarding that integrates all data across all Suite 360 products.
  • Google Attribution 360 – Fully examine and understand attribution data through various platforms and channels. (Technically a rebranding of Adometry)

Google’s expansion into these growing analytics areas shows how large and complex the field has become. All of their products support some level of partner and third party data integration, but will likely begin to impact established analytics players who haven’t had to compete with Google directly.

Google Analytics Suite 360 (which replaces the former “GA Premium” name) officially launches in May. Current GACP partners (including BrainDo) will have access to training and trials in order to best prepare existing and new clients to the growing suite. More information will roll out as partners get more access to the suite.

What are your first impressions? What are you most curious or excited about?