Tim Reardon | Social Strategy
Google describes Google Analytics Suite 360 as “…a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers.”
Google Analytics Suite 360 is a fresh rebranding of the products available to current GA Premium clients, Google Analytics 360 (formerly Google Analytics Premium) and Google Tag Manager 360 (formerly Google Tag Manager). In addition, Google is launching four new products to the public that expands on their core offerings:
Google’s expansion into these growing analytics areas shows how large and complex the field has become. All of their products support some level of partner and third party data integration, but will likely begin to impact established analytics players who haven’t had to compete with Google directly.
Google Analytics Suite 360 (which replaces the former “GA Premium” name) officially launches in May. Current GACP partners (including BrainDo) will have access to training and trials in order to best prepare existing and new clients to the growing suite. More information will roll out as partners get more access to the suite.
What are your first impressions? What are you most curious or excited about?