On September 20, TMM Data sponsored Web Analytics Wednesday, a semi-monthly industry event geared for analytics professionals to learn, network and have a great time. The event was held at Continental Old City and reached capacity of attendee RSVPs.
Speakers included Mat Levin (Senior Analyst/Web Strategy & Analytics, Comcast) and Jim Manley (Senior Manager/Digital Search Analytics, Comcast), who gave attendees an inside scoop into their data-driven projects and process. Presentations revolved around how to zero in on key metrics for your business, reporting workflow and the art of building business intelligence.
The evening wrapped up with insightful questions to the presenters, networking and delicious food and drink, courtesy of the event sponsors.