BrainDo Blog

Posts By: Mike Murphy

Mobile Marketing is Changing with the Weather

Based on field experiments sponsored by mobile providers, there are over 300 million potential mobile users in the U.S. and 2 billion worldwide. Source: Statistia Mobile advertising spending will likely reach $120 billion by 2018, eclipsing television advertising.  Further, digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end… Read more »

Is My Advertising Working? (And Why That is a Hard Question to Answer)

Advertising is an investment to generate sales, and return on investment is the key metric in determining whether advertising is “working.” That was the message from Elea Feit, Assistant Professor of Marketing, LeBow School of Business at Drexel University at the 5th Annual Digital Analytics Philadelphia Symposium, held on October 29, 2015 at Drexel. Calculating… Read more »

Eight Great Data Science Problems to Solve in Digital Analytics

The digital analytics industry, while growing substantially, is not without some unsolved issues holding it back. Gary Angel, a Principal in Advisory Services, Digital Analytics at Ernst & Young, discussed tackling these important, often-ignored problems in data science as they apply to digital analytics at the 5th Annual Digital Analytics Philadelphia Symposium, held on October… Read more »