On His Grind

As our VP of Analytics Engineering, Peter is our mastermind of measurement. He gathers insights from client audits to identify opportunities for overall business improvement. You may find him also pushing our vision to achieve the goals that are impactful to the business. Whether it is analytics implementation, A/B testing, or LAMP stack developing, Peter is always ready to grind it out.

Peter started out in web development but quickly realized analytics was calling his name. He changed professional paths by joining MaassMedia as an analytics engineer, growing a stellar skillset that touched everything from configuration to CCPA/GDPR compliance. Process-oriented by nature, Peter enjoys putting his ideas to the test and seeing the results in concrete performance metrics.

Whenever Peter isn’t dissecting data, you can find him carving the streets on his skateboard. He finds tranquility in skateboarding and feels at ease with wheels on the pavement. Between riding the rails to dissecting data points, Peter is our go-to analytics expert.